Content & Social Media Manager

POSITION DESCRIPTION:

The Content & Social Media Manager personally architect and execute the social media strategy: capture, editing, posting, and organization. You will constantly be asking these questions: what is the most effective way to bring people into Steve Hackman’s world through Instagram and TikTok? What are our strategies for each? Where do we put the camera, and what are the most important moments to share? What are our content pillars, ranging from high-quality footage from rehearsals and performances, to more informal footage shot for social, to direct-to-camera explainer videos? How do these pillars work together, and what is the posting cadence? Which trends, especially on TikTok, can we take advantage of in a way that represents our brand but also expands our reach? How do we leverage the extraordinary amount of music at our disposal to create viral sounds?

You will manage the content calendar, post across Steve’s social platforms (TikTok and Instagram), manage the social community, and handle the intake, organization, selection and archiving of all incoming media assets. You will be often supported by an intern who assists with organization and archiving, and other tasks if appropriate. This role requires someone who is media/content savvy, with a keen ear for music, an understanding of both classical and contemporary audiences, and the agility to document everything from symphony rehearsals to celebrity collaborations.

This position also oversees the company’s photo and video assets writ large. This not only includes media gathered for social publishing, but also other photographs and videos (professionally shot) collected at performances, rehearsals, recording sessions, and other events. The organized archival of all footage, and awareness of what exists, is crucial to being able to leverage such assets into published content.

KEY RESPONSIBILITIES:

Strategy Creation, Live Content Capture & On-Site Execution

• Strategy Creation: Architect our social media strategy, specialized for each platform. Identify content pillars and define how they function. Plan the posting cadence.
• Direction Execution: Translate creative direction into high-quality video and photo assets, covering everything from conducting nuances to celebrity collaborations.
• Strategic Capture: Execute your capture plans on-site, ensuring all necessary shots and moments are captured during rehearsals, performances (national and international), recording sessions, and high-profile collaborations (often evenings/weekends).
• Trend Execution: Capture short-form video (Reels, TikToks) that leverages current trends and aligns with the content strategy and calendar.
• Above all: make sure we never miss the opportunity to capture an important moment.

Rapid Editing & Preparation

• Directed Editing: Execute fast, high-quality video editing (in-app and professional software) to the specs and direction of Steve and the management team.
• Make Selects: Perform initial selects of media to bring to Steve, incorporate feedback into new edits, and prepare content for final distribution.
• Quality Control: Ensure all captured content meets high aesthetic and technical standards suitable for a world-class artist.

Content Calendar Ownership, Posting, & Community Management:

• Maintain and execute the short-medium term social media posting calendar.
• Ensure the calendar and content mix take advantage of data, current trends, and platform best practices.
• Draft captions in Steve’s voice for his approval, mindful of current trends and styles.
• Post approved content in accordance with the content calendar.
• Manage the community: monitor comments across Steve’s platforms, reply when appropriate, and maintain awareness of what is happening within Steve’s social community and how we can leverage or act on it.
• Interface with presenters and external partners to coordinate collaborations and maximize visibility.

Media Organization & Archiving (Supported by Intern)

• Master Archiving: Systematically organize, tag, and archive all captured media immediately following events—building a comprehensive, easily searchable asset library.
• Asset Management: Maintain and manage digital file structures related to specific works (e.g., Beethoven X Beyoncé, Jingle Bell Heist), ensuring organized access for the entire team and outside partners.
• Intern Support: Direct a supporting intern who assists with media intake, tagging, and archiving.
• Equipment Management: Maintain and manage all content capture equipment (mobile devices, cameras, audio recorders, etc.).

THE IDEAL CANDIDATE:

• Platform-Native Instinct: You live on Instagram and TikTok, spot trends early, and have original creative ideas for how to present our work. We’re prioritizing demonstrated creative instinct and a strong portfolio over years of formal experience.
• Execution Excellence: Proven ability to flawlessly design and execute a content plan in the field, from creative brief through capture, edit, and post.
• Organizational Excellence: Demonstrable mastery of digital asset management (DAM) and file organization, with a commitment to immediate, systematic archiving.
• Music Literacy: A strong working knowledge and appreciation for both classical music and contemporary genres.
• Advanced Writing Skills: Strong writing technique and the ability to capture Steve’s voice, tone and style.
• Technical Editing: Proficiency in professional video editing software (e.g., Premiere Pro/Final Cut Pro/DaVinci Resolve) and short-form/mobile tools (CapCut) to produce polished content quickly.
• Location & Flexibility: Based in Los Angeles, CA or New York, NY with flexibility to travel for concert dates and collaborations (evenings and weekends required).
• Proactive Mindset: Ability to anticipate, identify, and capture high-value, unplanned content moments.